Monday 1 June 2009

Careers- Visual Merchandiser

A visual merchandiser creates window and interior displays in shops and department stores. They are responsible for the look of the store, making it attractive to customers and therefore increasing sales.

Their job would entail many tasks, including- conducting research to find out the latest trends, sketching ideas, deciding the placement of objects within store- mannequins, lighting, etc, and creating ideas that could be brought into all the stores and would suit their position, place in the market and its customers.

Hours would vary, as weekend and late evening work would be needed to put up displays, as to to minimise disruption for customers and the store itself.

The starting salary for a visual merchandiser is £14,000-£16,000 rising to £20,000 with experience on board.

You would work with staff in the stores where displays are present, head office to finalize ideas and other visual merchandisers to help come up with a vision. This job can be antisocial, for its hours but ultimately, you would gain satisfaction in having your displays around the country and knowing you would be attracting people to the store.

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